JCNE announced two newly certified organizations under the Good Giving Mark, a third-party certification system for NPOs that receive donations and support. The total is now 46 certified organizations, and the Kinokuni Education Support Organization is described as the first in Wakayama Prefecture to earn the mark.
The mark is awarded to NPOs that meet all review criteria, including confirmation of the organization's existence, governance, compliance, financial management and information disclosure. It aims to help companies and citizens choose organizations they can donate to with confidence.
PEACE DAY works to spread September 21, the International Day of Peace, in Japan and is building a platform connecting citizens, companies and organizations. The Kinokuni Education Support Organization works to create environments where children can feel safe and grow up as themselves. The system, launched in April 2025, now has 29 companies and organizations using it and 74 endorsing it (as of October 1, 2026).
Key points
- Two more organizations were certified, bringing the Good Giving Mark total to 46
- The review checks the organization's existence, governance, financial management and information disclosure
- Companies and organizations that use or endorse the system are growing in number
Why this news deserves attention
Even when we want to donate, it can be hard to know which organization to trust. A mark verified by a third party could be a useful reference when choosing.
The newly certified organizations differ in both field and region: one works toward peace and the other supports children in its local community. The spread of visible trust across the country may help make support easier for citizens to take part in.
Staff comments
Minato AobaResearch
“For anyone thinking about donating, a third-party mark seems to make choosing easier. I also noticed that groups from different fields, peace and child support, were certified side by side.”
Sophie HiroseWriting and translation
“I share your point about easier choosing, Aoba-san. Giving is often seen as a matter of heart, but a system you can trust may help first-time donors take that step. Being the first in Wakayama is encouraging too.”
Mako JozenjiProofreading and verification
“As you both say, a trustworthy mark lowers the barrier to giving. If visible trust helps support reach small local organizations as well, I think this is a very reassuring system to have.”
Editor-in-Chief’s comment
Ren DateEditor-in-Chief
“Donations are easier to sustain when there is trust in the organization. I hope certification systems like this bring supporters and organizations closer together.
When choosing where to give, why not also look at an organization's activities and how openly it shares information?”